Email deliverability rate is a crucial metric for email marketers to monitor. It refers to the percentage of emails that successfully reach the recipient’s inbox, as opposed to being filtered into spam folders or bounced back as undeliverable. A high deliverability rate is essential for the success of any email marketing campaign, as it directly impacts the reach and effectiveness of your messages.
So, what is considered a good email deliverability rate? While there is no one-size-fits-all answer to this question, industry benchmarks suggest that a deliverability rate of 95% or higher is considered excellent. However, achieving such a high rate can be challenging, as there are many factors that can impact deliverability.
One of the key factors that can affect email deliverability is the quality of your email list. A clean and up-to-date list of engaged subscribers is more likely to result in higher deliverability rates, as opposed to a list of outdated or purchased contacts. It is important to regularly clean your email list by removing inactive or unengaged subscribers to improve deliverability.
Another important factor that can impact deliverability is the reputation of your sending domain and IP address. Internet service providers (ISPs) use various algorithms to determine whether an email is spam or not, and your sending reputation plays a significant role in this process. A good reputation can be built by sending relevant and engaging content, avoiding spammy tactics such as using misleading subject lines or purchasing email lists, and maintaining a low complaint rate.
Additionally, ensuring that your emails are properly authenticated with SPF, DKIM, and DMARC protocols can also improve deliverability. These protocols help ISPs verify that the sender is legitimate and can help prevent your emails from being flagged as spam.
Monitoring your email deliverability rate is essential to identify any issues and make necessary adjustments to improve performance. There are various tools and services available that can help you track and analyze your deliverability metrics, such as email deliverability platforms like Return Path or 250ok.
In conclusion, a good email deliverability rate is crucial for the success of your email marketing campaigns. By focusing on maintaining a clean email list, building a positive sending reputation, and implementing proper authentication protocols, you can increase your chances of reaching your subscribers’ inboxes and achieving your marketing goals. Remember to regularly monitor and optimize your deliverability rate to ensure the best possible results for your email campaigns.